Our Dealership

Buick, Cadillac, Chevrolet, Ford, GM, GMC, Genesis, Hyundai, Volkswagen dealership in Green Bay, WI

Welcome to Broadway Automotive in Green Bay and Manitowoc, WI! We were helping bring cars to the masses all the way back in 1916, and we are still here today ready to give you the quality customer service that you can only really expect from a family-owned dealership. We know that quality service is the best way to create lasting customers. That is really what we are interested in here. We want to be here for you every time that you are looking for an automotive upgrade or when you are looking for service on the vehicle that you already own. We could not be happier to be a part of the Green Bay and Manitowoc communities, and now we are entering our third generation of family ownership in the careful hands of David Cuene and Michael Cuene.

This is not your ordinary dealership; we are award winners. We have always sought to fight for our customers and as a result we have been rewarded for our hard work. We have won the Ford President's award 9 times (7 of them consecutively), we have won the Chevrolet Mark of Excellence Award, the Hyundai President's Award, and even the Volkswagen Customer First Club Award. All of that is wonderful, but what we really take to heart are the local awards that we have won such as the Green Bay - Best of the Bay: Best New and Best Used Vehicle Dealership awards, the Northeastern Wisconsin Family Business First award, NADA Wisconsin Dealer of the Year, and we have even been recognized as Wisconsin's #1 Ford Dealership. Not to mention that many of our employees have received their own fair share of awards over the years. However, we are not looking to rest on our accomplishments, and we are always looking toward the future.

We carry the latest and most popular models from all our brands including Chevy, Ford, GMC, Volkswagen, Hyundai, Buick, Cadillac and Genesis. We believe in bringing the best possible vehicles to Green Bay and Manitowoc. We have the cars, trucks, SUVs, vans, and commercial vehicles that you need, and we have put great effort into building the vehicle selection of the future. You will find all the clean diesel, hybrid, and electric vehicles that you have been interested in, right here on our lot. With options like these you are bound to find the perfect vehicle for you and your future.

When you are looking for a used vehicle, then you really could not do better than Broadway Automotive in Green Bay and Manitowoc. We have hundreds of used vehicle options for you to choose from, and many of them are even certified pre-owned vehicles from the various new brands that we have to offer. We have used vehicles from dozens of manufacturers, and we have used vehicles that will fit easily into any budget. We believe in providing you with quality, and each one of our used vehicles has undergone a careful inspection that has been designed to ensure that our used vehicles are ready to provide you with years of reliable and safe service. 

We also have a state-of-the-art service department onsite for all your vehicle’s maintenance and repair needs. Our team has the experience that you want on your side when it comes to giving your vehicle the service that it deserves. Our team is trained in the brands that we service, and we know how to take care of every aspect of every problem that your vehicle can possibly confront us with. At Broadway Automotive we will take care of your Chevrolet, Ford, GMC, Volkswagen, Hyundai, Buick, Cadillac or Genesis, while making sure that it has everything that it needs to propel you forward and on into the future. We don't just want to get you back out on the road, we want to make sure that you can stay there.

Learn more about our many great products and services with a visit to our beautiful showroom today. From all of us at Broadway Automotive, we look forward to speaking with you!

Ashland Ave Location

Broadway Chevrolet - Volkswagen
2700 S. Ashland Avenue
Green Bay, WI 54304
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Collision: (855) 395-2131 | Hours

Military Ave Location

Broadway Ford - Hyundai - Genesis
1010 S Military Avenue
Green Bay, WI 54304
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Collision: (855) 395-2127 | Hours

Manitowoc Location

Broadway Manitowoc
4000 Grand Avenue
Manitowoc, WI 54220
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Collision: (920) 684-0224 | Hours

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