Broadway Automotive/Enterprises,
Inc. is composed of a progressive team of professionals
that strive to deliver exceptional service and leave
each customer feeling like they truly are the “best” customer!
Our mission is to provide quality vehicles, parts,
service and rentals with highly personalized care at
a competitive price. Our friendly and efficient team
will demonstrate genuine care and concern while focusing
on assisting each customer at every visit.
The journey began in 1916 when Broadway Garage was
founded in De Pere, Wisconsin. At that time we were
franchised to sell Apperson, Maxwell and Buicks. Through
the years and being the oldest car dealership in the
Green Bay area we experienced steady growth; giving
us the ability to acquire additional franchises. For
three generations, the Cuene family has operated the
company with the same attributes that our grandpa Herb
and fathers left us; a good reputation and the customer
truly is number one.
It is with a great deal of pride and enthusiasm that
the Broadway Automotive Team move forward – striving
to continue our strong history of customer satisfaction,
to maintain our favorable reputation as a community
business and employer -- and succeed with the same
dedication and determination that began with us many
years ago.
David, Michael, and Casey Cuene
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