About Us

Welcome to Green Bay’s Broadway Automotive
Broadway Automotive, located in the heart of Green Bay, will soon celebrate its 100th year of service in Wisconsin. Founded as a family-owned and operated business in 1916, Broadway Automotive has grown alongside the Green Bay community and blossomed into two distinct locations, offering Northeastern Wisconsin full lines of Chevrolet, Volkswagen, Ford and Hyundai cars, trucks, SUVs, vans, and commercial vehicles. Thanks to our continued growth, we’ve been specially positioned to create and maintain lasting relationships within the Green Bay community, and value our place among your families and businesses.

Today, Broadway Automotive remains family-owned and operated—a unique achievement in today’s business climate—entering its third generation under the guidance and leadership of David, Michael, and Casey Cuene.

Recognition of Excellence
Over the years, our team has received various manufacturer and local awards, including the Ford Presidents Award (5-time winners, including 4 consecutive wins), the Chevrolet Mark of Excellence Award, the Volkswagen Customer First Club Award, and the Hyundai Presidents Award. Local recognition has included the Green Bay Best of the Bay: Best New Vehicle Dealership (WINNER), the Green Bay Best of the Bay: Best Used Car Dealership (WINNER), and the Northeastern Wisconsin Family Business First Award (WINNER).

And, as Wisconsin’s recognized #1 Ford Dealership, many of our team members have been recognized with the Ford Employee Excellence Award, given to select employees for outstanding service, work, dedication, and commitment to excellence. We’re proud of our team, and grateful to their contributions to the Broadway Automotive family at-large, and the service and support they bring to Green Bay and the surrounding areas.

New & Pre-Owned Car Sales
Between our two dealership locations, Broadway Automotive boasts one of the most comprehensive collections of new and used cars, trucks, SUVs, vans, and commercial vehicles in Northeastern Wisconsin. Our complete line of vehicles is available on our virtual car lot, and everything you see online or at our showrooms can be taken out for a test drive.

Not only do we carry all the latest Ford, Volkswagen, Hyundai, and Chevrolet cars and trucks, including some of the most American-made vehicles on the market today like the Chevy Corvette, the Ford F-Series, and the VW Passat, but we’re also investing in our collection of clean diesel and hybrid and electric car offerings, and are attuned to the needs and demands of today’s modern car driver.

Broadway’s Trademark Quality Service, and Service Offerings
Our commitment to you doesn’t end when you drive off our lot, but extends throughout the life of your car, whether it needs some standard fixes or a complete revamp.

Broadway Automotive Promise
Though the automotive industry has changed substantially since we first opened our doors, our commitment to serving the Green Bay region with unrivaled service has not. Our team prides ourselves on Midwestern values and way of life, and believe it shows in the way we conduct business.
We invite you to come in today to see what makes Broadway Automotive a special place to find the new or pre-owned car of your dreams, and look forward to earning and keeping your business.

Contact Infomation

Broadway Automotive
(920) 498-6666
2700 Ashland Avenue
Green Bay, WI 54304


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  • 9:00 AM - 8:00 PM
  • 9:00 AM - 6:00 PM
  • 9:00 AM - 8:00 PM
  • 9:00 AM - 8:00 PM
  • 9:00 AM - 6:00 PM
  • 9:00 AM - 5:00 PM

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